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Requirements for placement of markings

Posted: Mon Jan 20, 2025 7:06 am
by sakibkhan22197
How to get a token in ORD
The ORD system issues a unique token after filling out a form in your personal account. First, you provide information about your company or you as an individual. Then an agreement is concluded with the operator - in the form of an offer or a written agreement, depending on the requirements.

After that, the account will allow you to create an advertising campaign. Specify information about the advertiser and creative to receive a token.

In text ads, the "Advertisement" label and advertiser details are included at the beginning or end of the text. The token can be added directly to the text or URL.
In banners, marking elements are placed on the visible part of the image. The token is most often embedded in a link leading from the banner.
In videos, the "Advertisement" label and advertiser information are shown at the beginning or end of the video. The token can be specified in the video description or embedded in the link.
Examples of correct advertising labeling
Search ads have a special mark. When you hover over them, you can see the advertiser's data and a unique token.

Example of a search ad tag
This is what targeted advertising looks like in search results
The blogger's advertising integration contains all the information about the advertiser. It is easy to read on a contrasting background.

Example of a video ad tag
In video advertising, a mark can be left directly on a frame from the video; the segment with the integration must be marked as advertising
The Telegram channel has an advertising designation in the promo post.

Example of an advertisement mark in Telegram
Example of an advertising mark inside a partner post
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Advertising labeling across channels
Social media
VKontakte. Advertising posts include the "Advertisement" mark and advertiser data. The token is added to the text or URL of the link.
Odnoklassniki. Posts are marked with the "Advertisement" label, the advertiser's details are indicated, and the token is embedded in the text or link.
Telegram. Advertising messages also require the "Advertisement" mark and information about the advertiser. The token is added to the text or link. More information about advertising marking in Telegram .
Read our guide on setting up advertising in Telegram Ads to learn more about launching ads on the platform.

Websites and blogs
Advertising blocks on company websites and blogs must be clearly marked. Each such material must be marked "Advertisement" and the advertiser's details. The token is added either to the link or to the ad code.

Email newsletters
In advertising letters it is necessary to: