Consider creating your own channel
Posted: Mon Jan 20, 2025 6:50 am
These are just some of the brands that have already run campaigns on Twitch with tangible results.
I already said, in another article about Generation Twitch — which I also highly recommend you read to understand more about the people on the platform and how to work with them — that if your brand wants to reach audiences like Generation Z and/or the gaming community, you should definitely consider investing in Twitch.
To help you with the practical stuff, here are some final tips for you:
Choose products that make sense for your audience
Let me give you some examples:
If your brand is in the food industry, it might be a good idea to create a switzerland consumer mobile number list campaign with streamers testing your product while playing games or chatting with their followers.
Or, if you're a brand that makes computers, how about showing how a game like Fortnite, League of Legends, or Genshin Impact can run well on their computers and devices?
As I showed earlier, some brands have their own channels on the platform. Choose a face for your brand and create content! Play video games, chat or even follow a championship while talking about your own products.
Same content, beyond Twitch
Last week, Twitch announced it would be ending its exclusivity agreement that denied partners the ability to stream on other services.
That means partner streamers can now broadcast on YouTube, Facebook Live, and other platforms, and for you as a brand and marketer, it means more places to reach broader audiences with the same creator and content.
There are over 830 million members on LinkedIn, who are not just looking for a new job, but are looking for truly useful information while building their network. That's why LinkedIn's engineering team is making changes to improve the search experience.
I already said, in another article about Generation Twitch — which I also highly recommend you read to understand more about the people on the platform and how to work with them — that if your brand wants to reach audiences like Generation Z and/or the gaming community, you should definitely consider investing in Twitch.
To help you with the practical stuff, here are some final tips for you:
Choose products that make sense for your audience
Let me give you some examples:
If your brand is in the food industry, it might be a good idea to create a switzerland consumer mobile number list campaign with streamers testing your product while playing games or chatting with their followers.
Or, if you're a brand that makes computers, how about showing how a game like Fortnite, League of Legends, or Genshin Impact can run well on their computers and devices?
As I showed earlier, some brands have their own channels on the platform. Choose a face for your brand and create content! Play video games, chat or even follow a championship while talking about your own products.
Same content, beyond Twitch
Last week, Twitch announced it would be ending its exclusivity agreement that denied partners the ability to stream on other services.
That means partner streamers can now broadcast on YouTube, Facebook Live, and other platforms, and for you as a brand and marketer, it means more places to reach broader audiences with the same creator and content.
There are over 830 million members on LinkedIn, who are not just looking for a new job, but are looking for truly useful information while building their network. That's why LinkedIn's engineering team is making changes to improve the search experience.