#5: Build social listening
Posted: Mon Jan 20, 2025 6:41 am
A quick look at a company page or member profile won’t alway guatemala b2b leads s tell you whether a lead or account is interested in buying. In many cases, you’ll need to spend hours reading posts and cross-checking against other mechanisms to determine where the buyer is in the sales cycle.
Sales Navigator automatically measures buyer intent using first-party signals. From the Buyer Intent Dashboard, you can see if your saved accounts are showing interest signals so you can contact your sales team. You can find these analytics on your account page, even if you're not actively following them.
To simplify your lead generation efforts, you can also apply buyer intent signals during account searches. To connect with decision-makers who are looking for the products and services your company offers, you can use Sales Navigator's product category intent filters and build a list of Marketing Qualified Leads (MQLs).
Please note that you need a Premium or Premium Plus subscription to Sales Navigator to access the buyer intent feature. These subscription levels also allow you to sync your team’s customer relationship management (CRM) tools for additional insights and data sharing.
Just because buyers aren’t actively talking about buying products in your category doesn’t mean you should give up on them. Instead, use social listening to focus on the types of conversations they’re having and the pain points they’re experiencing.
Sales Navigator automatically measures buyer intent using first-party signals. From the Buyer Intent Dashboard, you can see if your saved accounts are showing interest signals so you can contact your sales team. You can find these analytics on your account page, even if you're not actively following them.
To simplify your lead generation efforts, you can also apply buyer intent signals during account searches. To connect with decision-makers who are looking for the products and services your company offers, you can use Sales Navigator's product category intent filters and build a list of Marketing Qualified Leads (MQLs).
Please note that you need a Premium or Premium Plus subscription to Sales Navigator to access the buyer intent feature. These subscription levels also allow you to sync your team’s customer relationship management (CRM) tools for additional insights and data sharing.
Just because buyers aren’t actively talking about buying products in your category doesn’t mean you should give up on them. Instead, use social listening to focus on the types of conversations they’re having and the pain points they’re experiencing.