How does BeReal work?

[asikurrahmanshuvo]

As you just read, relying solely on social media to capture your audience's ideas can be risky not only in legal terms but also in terms of trust.
If you like staying up to date with social media trends, you may have heard of BeReal , a new platform that has risen to the top of the social media charts and is taking Gen Z and Millennials by storm.

In a world surrounded by filters and ads, where everything is well calculated and planned before posting, BeReal goes the other way. As the network defines itself, it aspires to be “ a new and unique way to discover who your friends really are in your daily life ”.

The timing for this approach was perfect, because people miss having a space on the Internet to simply connect with each other:

Users are criticizing Instagram for prioritizing more and more recommended content instead of what users already follow;
the trend of social media becoming less about "social connections" and communities, and more about becoming content platforms.
That’s why Gen Z flocked to Tumblr (remember Tumblr?) in early 2022. And that’s why BeReal is growing, big and fast.

The platform now has more than 10 million daily active users , up from 2 million in January 2022.

And of course, this growth couldn’t be left unnoticed, right? Snapchat , for example, launched a “new dual” camera option, similar to BeReal, and Meta is currently testing new Instagram features with some BeReal inspiration as well.

If “real life” content is growing to the point of oman consumer mobile number list reaching giant social platforms like Instagram (and exponentially driving new ones like BeReal), of course we have to think about where we, as marketers and brands, fit into this equation.

If the problem is the excess of edited content, advertising and algorithms... is there room for brands and Marketing in BeReal?

If you are not on BeReal yet, let me explain how it works.

First, you'll be able to have just one post per day. Every day at a different time, everyone is notified simultaneously to capture and share their photo in real time. No videos, no filters, just your real life in one shot.