Focus on your competitors’ niches

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Targeting audiences on YouTube-12
Likewise, Google Ads automatically displays costa rica b2b leads the number of views for each video, which helps ensure you select enough high-traffic videos. Keep in mind that narrowing your targeting can help you reach a more specific audience, but limiting placements to low-traffic videos can severely impact ad serving and campaign performance.

To expand your placement options while still getting your YouTube ads seen by your competitors’ audiences, consider targeting video lineups. Google Ads offers preset video lineups that allow you to target advertising content to specific niche interests and categories. You can hover over each option to see a description of the category and audience.

Note that you can combine multiple placement targeting options in a YouTube ad group without impacting performance. In other words, you can target multiple channels, videos, and video lineups with one ad group.

However, Google Ads cautions advertisers against combining multiple different types of content targeting. In other words, you should avoid combining the placement options above with the keyword and topic options below, as this may severely limit your reach.