Conscious Entrepreneurship
Posted: Mon Jan 20, 2025 5:52 am
Hubify's CEO talked about the pitfalls and exposures when we start a business. Regardless of where we learn about financial education, we are told about having a reserve and not having everything available, since crises are cyclical and recurrent. However, around 70% of companies and individuals worldwide do not keep this reserve for emergencies. So, he asked the guests about what happens to the mind that makes us make these mistakes.
In response to the question raised, Léo comments that it is necessary to “undertake consciously” , seeking solidity and balance. In eagerness, the entrepreneur does not know everything that surrounds him, while the conscious one understands the social environment, the impact of creation, traumas and the mental model that he presents, to know how to interfere in decision-making.
According to Fábio, entrepreneurship is essential for the development fronk oil email list of a country, and to do so, it is necessary to take risks. Changing a behavioral pattern is not like turning a key; it comes from internal structures that take time to establish themselves. Knowledge is what drives human beings to new models and attitudes , but everything we learn takes time to be put into practice, as Leandro explains.
Self-knowledge and mindset
Following Fábio's personal example, he says that he was not satisfied with his performance and that of the company, and he tried to learn something, but without success. He then found a group of psychodynamics applied to business with a psychoanalyst who specialized in entrepreneurial minds, where he met the brothers. Through the group, he understood that even with the risks and defenses that hinder him, the best thing he could get out of entrepreneurship was self-knowledge.
Regarding the brothers' journey of self-discovery, Leandro says that the more you understand yourself and identify how you work, the more you learn how to use the tools you have, the possibilities you can explore, and practice empathy to understand how others work too. Their slogan is “Everything is personal when it comes to business” , which seeks to break the standard of the “Business Man” that is very common in the media, with a firm handshake and a harsh tone of voice.
On their personal journey, they realized that in the business world, women are the ones who have the least social barriers and self-judgment , and consequently, they are the ones who ask for help the most, without waiting for the problem to happen.
In response to the question raised, Léo comments that it is necessary to “undertake consciously” , seeking solidity and balance. In eagerness, the entrepreneur does not know everything that surrounds him, while the conscious one understands the social environment, the impact of creation, traumas and the mental model that he presents, to know how to interfere in decision-making.
According to Fábio, entrepreneurship is essential for the development fronk oil email list of a country, and to do so, it is necessary to take risks. Changing a behavioral pattern is not like turning a key; it comes from internal structures that take time to establish themselves. Knowledge is what drives human beings to new models and attitudes , but everything we learn takes time to be put into practice, as Leandro explains.
Self-knowledge and mindset
Following Fábio's personal example, he says that he was not satisfied with his performance and that of the company, and he tried to learn something, but without success. He then found a group of psychodynamics applied to business with a psychoanalyst who specialized in entrepreneurial minds, where he met the brothers. Through the group, he understood that even with the risks and defenses that hinder him, the best thing he could get out of entrepreneurship was self-knowledge.
Regarding the brothers' journey of self-discovery, Leandro says that the more you understand yourself and identify how you work, the more you learn how to use the tools you have, the possibilities you can explore, and practice empathy to understand how others work too. Their slogan is “Everything is personal when it comes to business” , which seeks to break the standard of the “Business Man” that is very common in the media, with a firm handshake and a harsh tone of voice.
On their personal journey, they realized that in the business world, women are the ones who have the least social barriers and self-judgment , and consequently, they are the ones who ask for help the most, without waiting for the problem to happen.