Combining Social Ads and Email Marketing
Posted: Mon Jan 20, 2025 5:46 am
Combining social ads and email marketing is a powerful strategy for any company. By using both tools, it is possible to improve the effectiveness of campaigns and reach a greater number of potential customers.
This merger is based on harnessing the power of both channels to send coherent and persuasive messages to users .
On the one hand, social media offers a finance directors email list wide range of possibilities to reach potential customers and attract their attention through advertising. On the other hand, email marketing allows you to reach a more targeted and personalized audience, generating engagement and loyalty.
Example: Email marketing strategy + social ads on Facebook
Create a segmented email list with people interested in sports-related products
Prepare an email marketing campaign offering a special discount on the purchase of sportswear.
Create an advertising campaign on Facebook Ads using the same targeting values as in the email list
Include a link in the Facebook ad that leads to a specific landing page with the discount promoted in the email marketing campaign.
Ensure that content and messaging are consistent across both platforms. Make sure users leave their details on the landing page of social media ads. Hopefully, they will become an email database, which you can target with an email marketing campaign.
This merger is based on harnessing the power of both channels to send coherent and persuasive messages to users .
On the one hand, social media offers a finance directors email list wide range of possibilities to reach potential customers and attract their attention through advertising. On the other hand, email marketing allows you to reach a more targeted and personalized audience, generating engagement and loyalty.
Example: Email marketing strategy + social ads on Facebook
Create a segmented email list with people interested in sports-related products
Prepare an email marketing campaign offering a special discount on the purchase of sportswear.
Create an advertising campaign on Facebook Ads using the same targeting values as in the email list
Include a link in the Facebook ad that leads to a specific landing page with the discount promoted in the email marketing campaign.
Ensure that content and messaging are consistent across both platforms. Make sure users leave their details on the landing page of social media ads. Hopefully, they will become an email database, which you can target with an email marketing campaign.