This has changed not only the way we communicate
Posted: Mon Jan 20, 2025 5:14 am
In Spanish, written or spoken language is normally used to define two types of gender: feminine or masculine. Inclusive language proposes a break with this practice by suggesting placing an “e” or an “x” in different words. An example of this can be found in words such as “todes” or “todxs”, “pibxs”, “les”, “amiges”, among others. but also the digital environment. Many companies that use email marketing are currently incorporating inclusive language into their messages. But why is this done? Because in the information age, it is important for your company to convey inclusion and demonstrate its level of social commitment . It is no longer enough to segment your campaigns into male or female populations; it is also necessary to incorporate other types of audiences. The LGBTIQ+ is part of the new population that you must take into account for your sales.
Showing yourself as a company that believes office 365 email list in the equality of all individuals can help you establish a deeper emotional bond with your customers. Benefits of using inclusive language There is a long list of benefits you can see when using inclusive language in your emails. By using this language progressively, you will notice significant changes in your business-consumer communication. Some of these benefits are: Include all genders and identities effectively and efficiently in your email communications. Break with sexist and patriarchal ideas, giving a breath of fresh air to your email communication. Seek to value diversity, creating the opportunity to convey values such as respect and tolerance in your email communications. Emphasis is placed on the recognition of other communities such as LGBTIQ+, non-binary, etc. Due to all of the above, many companies today are changing their language code in their emails.
Showing yourself as a company that believes office 365 email list in the equality of all individuals can help you establish a deeper emotional bond with your customers. Benefits of using inclusive language There is a long list of benefits you can see when using inclusive language in your emails. By using this language progressively, you will notice significant changes in your business-consumer communication. Some of these benefits are: Include all genders and identities effectively and efficiently in your email communications. Break with sexist and patriarchal ideas, giving a breath of fresh air to your email communication. Seek to value diversity, creating the opportunity to convey values such as respect and tolerance in your email communications. Emphasis is placed on the recognition of other communities such as LGBTIQ+, non-binary, etc. Due to all of the above, many companies today are changing their language code in their emails.