What is digital transformation and why is it important?
Posted: Mon Jan 20, 2025 5:10 am
The digital transformation that all sectors of the global economy are experiencing brings countless benefits. But what is digital transformation after all? Nowadays, for companies, it is no longer an option, but a requirement for survival, which is why it is important to understand this concept and its importance.
Digital transformation allows companies to adapt their business models and organizational culture to new technologies in order to gain a greater competitive advantage. Observing new technologies that simplify more complex processes and even create new ways of doing business is essential to face market challenges.
Digital transformation requires an in-depth analysis of all areas of a company, from the supply chain to the workflow of all its departments. This includes an assessment of the skills and competencies of its employees.
This will help understand the main points that need to be worked on and optimized and the best solutions to achieve them.
What is digital transformation?
Digital transformation is the application of digital capabilities paraguay whatsapp lead to processes, products, and assets to improve efficiency, deliver customer value, manage risk, and uncover new revenue opportunities. It changes the way a company operates and delivers value to its customers. It is also a cultural shift that requires companies to adapt.
Digital transformation can involve applying strategies across multiple areas of a business, from its supply chain and workflow to the skills of its employees. This capability helps keep pace with emerging customer demands, helping companies gain a competitive advantage in an economic environment that is constantly changing as technology evolves.
What is the purpose of digital transformation?
Knowing what digital transformation is makes it easier to lead this revolution in your business. Remember that this concept does not only involve using technology to perform tasks previously performed using traditional methods. It also means focusing the company's efforts on making a profound change in the business's administrative, production, commercial and marketing processes.
In this sense, the goal is to insert the company into the digital environment to strengthen its activities, increase its productivity and the efficiency of its operations. Therefore, these transformations must affect the company's culture, the way employees perform their duties and the experience it can offer its customers.
Digital transformation: understand its importance
In general terms, digital transformation is important because it helps companies optimize their processes, which are a set of related activities or tasks that produce a specific service or product. In addition, it helps them make better use of their resources and continue developing towards the future, obtaining the competitive advantages necessary to stand out in the market sector in which they operate.
By using the right technologies, it is possible to simplify the work of teams, generating data that can be used for better decision-making. Digital transformation is an integral process that seeks to reformulate market rules and create business opportunities that take advantage of the advantages and relevance that the internet, social networks and mobile applications have today. This brings significant benefits to companies.
Benefits of digital transformation for society
In recent times, technology has grown and brought about changes in various segments of society. It has generated new consumption patterns, different business models and changes in the way brands interact with customers. Some of the benefits of digital transformation are as follows.
Better customer experience
One of the priorities in digital transformation is people, whether they are customers, employees or business partners. A good experience in each interaction adds more value to the company.
Today, it is no longer necessary to make projections and complex studies to know what the consumer is looking for. After all, digital technologies are capable of evaluating the behavior of the public, estimating their purchasing profile and generating automated responses based on data analysis.
If you integrate data analysis technologies into your company, you will be able to get to know your customers better and, consequently, establish stronger and more successful business relationships. In addition, digital transformation allows companies to monitor the customer journey at all times.
This represents a unique opportunity to improve their brand experience through different platforms and digital means of contact. There is no doubt that each company has its own particularities that must be considered for digital transformation.
More efficient processes
As the business landscape becomes increasingly competitive, companies cannot afford inefficiencies that cost them time and money. However, by embracing digital transformation, it is possible to improve operational efficiency.
Working with clear and simple processes is one of the business strategies that allow companies to achieve their goals and avoid financial losses. It is a way to achieve greater productivity in all departments.
At the same time, providing your employees and collaborators with new technologies that complement and improve their work involves acquiring constant flexibility and the ability to organize resources.
Data analysis
As digital transformation continues, companies are beginning to understand that they need to do more with data, as it provides business insights that help organizations better understand their customers’ wants and needs and ultimately differentiate themselves from competitors.
To effectively leverage the value that can be gained from data analytics, a cultural shift must be made in the way a company approaches analytics. For example, it is possible to innovate using previously untapped data to create new products and services.
How to embrace digital transformation in your company: understand
In addition to knowing what digital transformation is, you need to know how to implement it. Be aware that this may be different for each company, so it is important to implement strategies that enable effective change. The four fundamental pillars are: technology, customer experience, corporate culture and business objectives.
Some entrepreneurs may think of digital transformation as a radical change. This is why they do not feel capable of taking it on in the short term. In fact, digitalization must be a gradual process according to the capabilities and needs of each company. Its implementation involves everyone who is part of the business.
Strategic planning
When defining what digital transformation is, it is also important to clarify that it is not just about software or the digitalization of processes. To implement it, it is necessary to establish a good strategic plan to define which improvements will be applied and which tools will be used. In addition, it is necessary to establish metrics to measure the results.
Infrastructure
If digital infrastructure was once a facilitating element for companies, it is now a fundamental resource for competitive advantage. As such, it brings together and interconnects physical and virtual technologies (such as IT, networks, and IaaS, PaaS, and SaaS platforms) to establish the basis for a business’ operations.
Companies use this basis to redesign their services and access the ecosystems and functions they need to quickly create products and services. For example, the role of the data center within a transformation strategy is of vital importance. Even if a company considers adopting a cloud architecture, even in a hybrid model, it will always have some type of local process, hardware, or software that will need to have higher capacities.
In fact, some companies are not in a position to make radical changes at this time. Therefore, the ideal is to start building an infrastructure that your budget supports.
Identify the necessary tools
It is important for company managers to be open to new technologies. From there, they should analyze the digital tools available to determine which ones to apply to meet their needs. This will help them achieve their short, medium, or long-term business goals. For example, it may be useful to automate tasks related to inventory, sales, and accounting, eliminating manual processes.
Another option is to implement a customer relationship management system (CRM). It links and analyzes all data collected from customers, including contact information, interactions with company representatives, purchases, service requests, and quotes.
The system then allows them to create a complete profile of the customer in order to better serve them. The data is also useful in sales forecasting, segmenting the company's target audience, marketing strategy, product innovation, and other sales and customer service activities.
Conclusion
The need to digitally transform in order to survive in the market is increasingly evident, so it is important to start this evolutionary process as soon as possible to obtain all its advantages.
Digital transformation should be seen as a world of opportunities for companies, and not as a threat. Therefore, as technologies are constantly changing, we can expect business dynamics to be completely different in the coming decades, so you need to start engaging in digital culture today.
Now that you know what digital transformation is, you may be thinking about the next step: how to carry it out. Soften offers a complete system to manage your company's main processes, simplifying your routines and maximizing your results, ensuring greater efficiency and productivity to leverage your business.
Digital transformation allows companies to adapt their business models and organizational culture to new technologies in order to gain a greater competitive advantage. Observing new technologies that simplify more complex processes and even create new ways of doing business is essential to face market challenges.
Digital transformation requires an in-depth analysis of all areas of a company, from the supply chain to the workflow of all its departments. This includes an assessment of the skills and competencies of its employees.
This will help understand the main points that need to be worked on and optimized and the best solutions to achieve them.
What is digital transformation?
Digital transformation is the application of digital capabilities paraguay whatsapp lead to processes, products, and assets to improve efficiency, deliver customer value, manage risk, and uncover new revenue opportunities. It changes the way a company operates and delivers value to its customers. It is also a cultural shift that requires companies to adapt.
Digital transformation can involve applying strategies across multiple areas of a business, from its supply chain and workflow to the skills of its employees. This capability helps keep pace with emerging customer demands, helping companies gain a competitive advantage in an economic environment that is constantly changing as technology evolves.
What is the purpose of digital transformation?
Knowing what digital transformation is makes it easier to lead this revolution in your business. Remember that this concept does not only involve using technology to perform tasks previously performed using traditional methods. It also means focusing the company's efforts on making a profound change in the business's administrative, production, commercial and marketing processes.
In this sense, the goal is to insert the company into the digital environment to strengthen its activities, increase its productivity and the efficiency of its operations. Therefore, these transformations must affect the company's culture, the way employees perform their duties and the experience it can offer its customers.
Digital transformation: understand its importance
In general terms, digital transformation is important because it helps companies optimize their processes, which are a set of related activities or tasks that produce a specific service or product. In addition, it helps them make better use of their resources and continue developing towards the future, obtaining the competitive advantages necessary to stand out in the market sector in which they operate.
By using the right technologies, it is possible to simplify the work of teams, generating data that can be used for better decision-making. Digital transformation is an integral process that seeks to reformulate market rules and create business opportunities that take advantage of the advantages and relevance that the internet, social networks and mobile applications have today. This brings significant benefits to companies.
Benefits of digital transformation for society
In recent times, technology has grown and brought about changes in various segments of society. It has generated new consumption patterns, different business models and changes in the way brands interact with customers. Some of the benefits of digital transformation are as follows.
Better customer experience
One of the priorities in digital transformation is people, whether they are customers, employees or business partners. A good experience in each interaction adds more value to the company.
Today, it is no longer necessary to make projections and complex studies to know what the consumer is looking for. After all, digital technologies are capable of evaluating the behavior of the public, estimating their purchasing profile and generating automated responses based on data analysis.
If you integrate data analysis technologies into your company, you will be able to get to know your customers better and, consequently, establish stronger and more successful business relationships. In addition, digital transformation allows companies to monitor the customer journey at all times.
This represents a unique opportunity to improve their brand experience through different platforms and digital means of contact. There is no doubt that each company has its own particularities that must be considered for digital transformation.
More efficient processes
As the business landscape becomes increasingly competitive, companies cannot afford inefficiencies that cost them time and money. However, by embracing digital transformation, it is possible to improve operational efficiency.
Working with clear and simple processes is one of the business strategies that allow companies to achieve their goals and avoid financial losses. It is a way to achieve greater productivity in all departments.
At the same time, providing your employees and collaborators with new technologies that complement and improve their work involves acquiring constant flexibility and the ability to organize resources.
Data analysis
As digital transformation continues, companies are beginning to understand that they need to do more with data, as it provides business insights that help organizations better understand their customers’ wants and needs and ultimately differentiate themselves from competitors.
To effectively leverage the value that can be gained from data analytics, a cultural shift must be made in the way a company approaches analytics. For example, it is possible to innovate using previously untapped data to create new products and services.
How to embrace digital transformation in your company: understand
In addition to knowing what digital transformation is, you need to know how to implement it. Be aware that this may be different for each company, so it is important to implement strategies that enable effective change. The four fundamental pillars are: technology, customer experience, corporate culture and business objectives.
Some entrepreneurs may think of digital transformation as a radical change. This is why they do not feel capable of taking it on in the short term. In fact, digitalization must be a gradual process according to the capabilities and needs of each company. Its implementation involves everyone who is part of the business.
Strategic planning
When defining what digital transformation is, it is also important to clarify that it is not just about software or the digitalization of processes. To implement it, it is necessary to establish a good strategic plan to define which improvements will be applied and which tools will be used. In addition, it is necessary to establish metrics to measure the results.
Infrastructure
If digital infrastructure was once a facilitating element for companies, it is now a fundamental resource for competitive advantage. As such, it brings together and interconnects physical and virtual technologies (such as IT, networks, and IaaS, PaaS, and SaaS platforms) to establish the basis for a business’ operations.
Companies use this basis to redesign their services and access the ecosystems and functions they need to quickly create products and services. For example, the role of the data center within a transformation strategy is of vital importance. Even if a company considers adopting a cloud architecture, even in a hybrid model, it will always have some type of local process, hardware, or software that will need to have higher capacities.
In fact, some companies are not in a position to make radical changes at this time. Therefore, the ideal is to start building an infrastructure that your budget supports.
Identify the necessary tools
It is important for company managers to be open to new technologies. From there, they should analyze the digital tools available to determine which ones to apply to meet their needs. This will help them achieve their short, medium, or long-term business goals. For example, it may be useful to automate tasks related to inventory, sales, and accounting, eliminating manual processes.
Another option is to implement a customer relationship management system (CRM). It links and analyzes all data collected from customers, including contact information, interactions with company representatives, purchases, service requests, and quotes.
The system then allows them to create a complete profile of the customer in order to better serve them. The data is also useful in sales forecasting, segmenting the company's target audience, marketing strategy, product innovation, and other sales and customer service activities.
Conclusion
The need to digitally transform in order to survive in the market is increasingly evident, so it is important to start this evolutionary process as soon as possible to obtain all its advantages.
Digital transformation should be seen as a world of opportunities for companies, and not as a threat. Therefore, as technologies are constantly changing, we can expect business dynamics to be completely different in the coming decades, so you need to start engaging in digital culture today.
Now that you know what digital transformation is, you may be thinking about the next step: how to carry it out. Soften offers a complete system to manage your company's main processes, simplifying your routines and maximizing your results, ensuring greater efficiency and productivity to leverage your business.