The basic outline could be as follows:

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Taking advantage of the expectation generated in recent weeks will play in your favor, but there are also other factors that you should take into consideration when working on your next mailings: 1.- First of all, organization A common mistake is to display the main discounts during the Hot Sale. Keep in mind that many buyers want to check prices and find out about your brand's promotions in advance. Many take this day very seriously and carry out an exhaustive market study. It is vital that you get ahead of your market rivals. Most of them will probably take advantage of the days leading up to the event to show their best cards. Therefore, start sending emails a week in advance, so that they will be the first ones your users will receive. This way, you will generate greater awareness and your messages will not be forgotten in an inbox full of offers.


It is advisable to design a communication hotmail email list calendar exclusively for this campaign. Send your first email a week in advance to present your offers in a general manner. Days later, you launch a second campaign with the products that will be discounted. Once the Hot Sale is underway, announce via email and on your social networks that it is now possible to purchase the products at a discount. 2.- Prepare your website An excellent email marketing campaign for the Hot Sale can be fruitless if it leads to a website whose usability repels the visitor. In addition to updating the page with all the information about the Hot Sale, all the elements have to work perfectly. Your emails and your e-commerce have to go in the same direction, so that their connection is evident. It is also very important that the page has a responsive design that adapts to all types of mobile devices.