ActiveCampaign is a marketing automation tool that aims to facilitate the user experience, which is only possible thanks to its attractive and user-friendly interface .
Compared to its competitors, Active has a unique feature that can be extremely useful for geographic marketing strategies . Using the platform, you can access the location where the lead was when they received your email. This way, you can better understand the context in order to analyze and evaluate the performance of the campaigns.
And, among the tool's features we can:
segment leads ;
integrate favorite applications;
personalize email content;
automate follow up email ;
find the most engaged contacts.
The cherry on top is the comprehensive support system that diabetes mailing list ActiveCampaign provides. You can access answers to frequently asked questions, chat with a customer service representative, watch tutorials, and view training guides.
The tool's plans are based on the number of contacts and the options are:
Lite: R$40.00 per month;
Plus: R$189.00 reais per month;
Professional: R$539.00 reais per month;
Enterprise: customized plan according to the company's needs.
Ploomes
Another alternative marketing automation tool available on the market is Ploomes, a platform that makes it possible to automate tasks related to customer relationship management and operations and sales.
We can separate the tool into 3 different features:
customer relationship management (CRM);
workflow automation;
budget automation with configurable pricing (CPQ).
The big advantage is that these advanced automations allow for better lead management .
Some examples we can mention are:
classify leads as inactive if there is no interaction with them during a certain period;
send emails about complaints to those responsible for the business;
change the stage of a deal after recording the data needed for the next step of a sale or marketing action;
send automatic emails on special dates, such as customer birthdays and holidays;
creation of automatic task after sending minutes of a meeting;
automatic sending of emails to the finance department, informing them about the acquisition of a client;
creation of a recurring task to follow up on a lead after sending a quote.
Automations on the Ploomes platform can be triggered based on various triggers , such as inserting or changing lead data , changing the stage in the sales funnel, creating or deleting new items, or based on a time interval.
Regarding prices, the initial price for hiring is R$195.00, the so-called Basic Ploomes . However, it is possible to add extra modules to the package, which will increase the price paid for the tool.