One of the most important consequences of a lack of cooperation between sales and marketing departments is inconsistent or, in extreme cases, contradictory messages about the products and services vietnam phone number sample offered . The confusion and chaos caused by the different information within the company causes many potential buyers to lose confidence. In addition, this reduces the number of customers returning to the company after completing a single order.
It should also be noted that inaccurate or contradictory messages from company employees may indicate a lack of professionalism that damages the company's image among its competitors.
In addition, ineffective collaboration between marketing and sales leads to inefficient use of business resources . Investments of a company's budget in marketing activities that are not supported by effective and strategy-aligned sales rarely yield the expected benefits in terms of generating leads and attracting new customers. Meanwhile, shared goals of the departments and their effective cooperation significantly increase the chances of achieving the company's business goals.
In addition, poor cooperation between sales and marketing departments often lengthens the sales cycle and hinders competitiveness in the market . The consequences of not working closely together are poorer financial results and hampered lead conversion, which negatively impacts employee morale and productivity, who may feel discouraged if they do not receive clear messages from the company.