Why choose SMS marketing?

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SMS marketing uses simple SMS to send campaigns, surveys, offers, or transactional messages to your target audience. But this is nothing new. What you may not know is why SMS is still so popular is because your audience continues to use it willingly as a communication channel.


There are many reasons why SMS has ukraine telegram number database remained popular over time. Here are a few.

Familiarity

Psychologist Graham Jones comments on a study examining the use of SMS messages:

“ The introduction of a plethora of new messaging services can confuse people and make them go back to the reliability of SMS. One of the mechanisms of the human mind is the need to do things with the least possible effort, instinctively looking for the simplest solution to communicate. For this reason, we still like and rely on SMS messages :”

The study Dr. Jones refers to states that 92% of smartphone users still prefer to use SMS, despite the widespread use of instant messaging and social media.

Practicality

Today, many people avoid conversations because they do not have enough time to dedicate to face-to-face meetings or phone calls. On average, men prefer to communicate via text, using relatively shorter texts than women as a functional solution to send and receive information.