Marketing tools for assertive planning
Posted: Mon Jan 20, 2025 3:53 am
The marketing area has been undergoing important transformations in recent years, mainly with the dissemination of the online concept and digital marketing.
To get an idea of the changes, just go back in time and consider how a marketing professional from the 1970s would prepare their marketing plans. At most, they had three channels to worry about: TV, radio and newspapers – even then, there were very few competing media options, which made it easier to allocate the budget assertively.
Today, the market reality is different. We are living in a period saudi arabia whatsapp data of personalization, which has led to a considerable increase in the number of segmented media. Consider that there are magazines, channels and television programs aimed at any interest: from TV channels about food and recipes, to history, gardening, decoration and extreme sports. In addition, we still have the phenomenon of the internet, in which the presence of brands in the digital world is increasingly essential. And there are countless social networks, each with its own profile: Snapchat for young people and sharing of quick images and videos, Twitter, a microblogging tool with up to 140 characters, and Facebook, the virtual agora of our time. But, even so, we should not ignore the traditional means of communication.
Given this scenario, how should marketing professionals prepare to create an assertive strategic plan that brings the expected results?
Below we list some marketing tools that will help in this process. Check them out.
Monitor your company and market data
Marketing planning is not a crystal ball. This is the first concept that must be clear to all managers within the company. Since we cannot predict market behavior through guesswork, it is essential to collect and analyze data. A good marketing department has professionals specialized in statistics and data analysis . They are essential to help define the marketing strategy for product, place, promotion, price and to monitor seasonal changes. In fact, there is a growing trend among marketing professionals who call themselves “data analysts”.
An example of this was what happened at the Olympics in Brazil. Before the start of the event, social media was flooded with negative mentions about the event, which led many brands to decide not to invest in marketing actions.
However, as soon as the Olympics began, positive mentions began to gain ground and companies that were monitoring the impact took the lead and invested in marketing strategies to increase sales of their products. Was it a gamble? Without a doubt, but it brought positive results for many companies that monitored the evolution of public perceptions.
Therefore, statistical work makes all the difference in the construction of planning and marketing. According to the inputs from the environment, the scenario changes and allows new decision-making.
Invest in flexible marketing planning
Unlike in the past, marketing planning should not be a rigid document. Therefore, a good suggestion is to use the Scrum tool to put together the plan.
Scrum is a framework for agile project management that allows you to create weekly plans and perform analysis of project cuts. To be successful, you need to define roles and responsibilities, as well as the steps that must be completed.
With this tool, the manager can have more precise and less extensive control over the progress of actions and changes that are occurring in the environment. Thus, he can make adjustments and change routes at any time, always focusing on the best result.
To get an idea of the changes, just go back in time and consider how a marketing professional from the 1970s would prepare their marketing plans. At most, they had three channels to worry about: TV, radio and newspapers – even then, there were very few competing media options, which made it easier to allocate the budget assertively.
Today, the market reality is different. We are living in a period saudi arabia whatsapp data of personalization, which has led to a considerable increase in the number of segmented media. Consider that there are magazines, channels and television programs aimed at any interest: from TV channels about food and recipes, to history, gardening, decoration and extreme sports. In addition, we still have the phenomenon of the internet, in which the presence of brands in the digital world is increasingly essential. And there are countless social networks, each with its own profile: Snapchat for young people and sharing of quick images and videos, Twitter, a microblogging tool with up to 140 characters, and Facebook, the virtual agora of our time. But, even so, we should not ignore the traditional means of communication.
Given this scenario, how should marketing professionals prepare to create an assertive strategic plan that brings the expected results?
Below we list some marketing tools that will help in this process. Check them out.
Monitor your company and market data
Marketing planning is not a crystal ball. This is the first concept that must be clear to all managers within the company. Since we cannot predict market behavior through guesswork, it is essential to collect and analyze data. A good marketing department has professionals specialized in statistics and data analysis . They are essential to help define the marketing strategy for product, place, promotion, price and to monitor seasonal changes. In fact, there is a growing trend among marketing professionals who call themselves “data analysts”.
An example of this was what happened at the Olympics in Brazil. Before the start of the event, social media was flooded with negative mentions about the event, which led many brands to decide not to invest in marketing actions.
However, as soon as the Olympics began, positive mentions began to gain ground and companies that were monitoring the impact took the lead and invested in marketing strategies to increase sales of their products. Was it a gamble? Without a doubt, but it brought positive results for many companies that monitored the evolution of public perceptions.
Therefore, statistical work makes all the difference in the construction of planning and marketing. According to the inputs from the environment, the scenario changes and allows new decision-making.
Invest in flexible marketing planning
Unlike in the past, marketing planning should not be a rigid document. Therefore, a good suggestion is to use the Scrum tool to put together the plan.
Scrum is a framework for agile project management that allows you to create weekly plans and perform analysis of project cuts. To be successful, you need to define roles and responsibilities, as well as the steps that must be completed.
With this tool, the manager can have more precise and less extensive control over the progress of actions and changes that are occurring in the environment. Thus, he can make adjustments and change routes at any time, always focusing on the best result.