determine your desired profit margin for each corresponding sale;
set the amount you want to spend on each conversion associated with the keyword ;
use your desired profit margin, maximum cost per conversion, and any other cost values to arrive at your product prices;
choose a conversion rate for the appropriate keyword or group of keywords;
multiply your maximum cost per conversion by the conversion rate to determine the CPC;
Check Google's Traffic Estimator to get the maximum CPC rates on your different keywords;
Use Google’s first page bid estimates to adjust your maximum cost-per-click values. This information is located in the Keyword Analysis tab of your Ads account.
Adjust your maximum CPC values based on how your ads are performing. If you have high conversion rates for certain ads and low conversion rates for other ads, adjust your maximum cost-per-click value buy weight loss leads accordingly. For example, this could mean increasing your maximum cost-per-click values for your high-converting ads so they can get more qualified traffic and more profit.
It’s worth noting that when deciding on your Google Ads maximum CPC , it’s important to remember that bidding isn’t the only determinant of your ad’s positioning. You should also strive to improve your ad’s Quality Score.
Here, you can do this by improving the quality of your landing page, making your ad and keywords more relevant , and improving your click-through rate.
Bonus tip: Take advantage of a portfolio bidding strategy to optimize multiple campaigns at once!
A portfolio bidding strategy groups together multiple ad groups, campaigns, and keywords. As such, it’s a useful tool if you’re using an automated bidding strategy and want to optimize your results across multiple campaigns.
With a portfolio bidding strategy focused on ROAS, the algorithm will try to maximize spend across campaigns to win the keywords and clicks that actually drive results.
They can also be useful if a single campaign has limited data regarding conversions or traffic for smart bidding.