For example, create a longer video russian number lookup for IGTV to explain how to use a complex product. Or, a shorter reel to showcase your fashion brand.
Stories are great for getting to know your audience (with stickers for polls and questions), building anticipation for new products, and sharing behind-the-scenes clips of your store actually working!
Lives are good for sharing information about topics that are relevant to your brand and that your followers are interested in. For example, if you sell yoga mats, you could shoot a live video about meditation techniques for beginners. Just make sure to announce the live ahead of time — through stories and regular posts.
How to Sell Online Without a Website
Followers can view your videos on their Instagram feed and on your profile
Test different types of ads and calls to action
You can use paid promotions to show your posts and stories to a wider audience on Instagram, just like you can promote posts on Facebook.
Instagram also allows you to run a variety of ad campaigns, whether it’s photos, videos, stories, or ads in the Explore page. There are also carousel ads and series ads, which can include other videos or images.
Test different calls to action in your ads. For example, “Learn More” makes more sense if you’re showing a product to a first-time viewer. “Buy Now” might be more effective if you’re offering a deep discount to seal a deal or clear out old stock.
How to Sell Online Without a Website
Carousel ads can contain multiple images (Image: Instagram )
Learn more: How to sell on Instagram: A complete guide for beginners