Press Release Copywriting Services Enable You to Reach Thousands of Interested Readers
Using email newsletters, your firm can include news and announcements, as well as links to your latest press releases. With the email distribution to your targeted audience, the message can instantly reach thousands of interested readers. These have immense reach potential.
Copywriting Practices to Avoid
In the past, marketers churned out sub-standard news pieces, which were more advertising than news with no value to readers. They made use of mass distribution services to flood platforms argentina whatsapp resource with heavily optimised spam content. The idea was to create backlinks for websites to drive up ranking. But Google’s algorithm updates took care of the problem.
Websites are penalised for using PR platforms solely to create inbound links. Using press releases for mass backlinks is unethical and goes against sound PR and SEO practices. If used in this manner, press releases have no value for PR, and the latter has little value for SEO.
Instead, a timely release of newsworthy information and statements on your website will get noticed by journalists and the media. You can also forward these statements to news publishers. If accepted, you can expect excellent media exposure.