Let's imagine a situation: we need to choose a harness for a dog, and we have already studied many cards and added several products to favorites. Our choice has narrowed down to 2-3 items. What influences the buyer's choice in the basket? Now we will omit the price, promotion, etc. For now, we are only interested in the visual.
What aspects influence the buyer:
Emotional triggers: the feelings the client had when uganda telegram database looking at the cards. Did they recognize themselves? Their dog? Was it easy to figure out the size? Did the answers come before the questions?
Social triggers: for example, the status of the product. Is this a harness for Instagram? Are the materials expensive enough? Will it be embarrassing to meet friends in a cafe? Is the color and design fashionable?
Personal preferences: this also includes the color and design of the product. More precisely, how well the work was done to convey the color of the product and its advantages using photos.
A photo funnel is the only tool to show the buyer a product as if he were touching and seeing it live. This can be done using frames taken according to certain rules and arranged in a certain sequence.