P to improve website performance (desktop)
Best use
Google PageSpeed Insights is good for analyzing your web pages and understanding where you can provide a better user experience.
What we like
PageSpeed Insights is useful for non-developers.
And it lets you understand how specific pages are actually performing without having to manually collect data from users.
Prices
Google PageSpeed Insights. And you don't need a Google account.
6. Yoast SEO for Wordpress
Yoast SEO is available as a plugin that you install on your WordPress site to help you optimize your content for search engines.
Once installed, you can use Yoast SEO to adjust your title tag (the title that appears in search results), URL slug (the last part of the URL) and meta description.
Yoast SEO provides the “Google Preview” section to show how the title tag, URL slug and meta description appear in search results.
And it lets you see how those items appear in search results.
Yoast SEO also tells you how well you have optimized for your target keyword and how readable your content is.
You can even use this tool to perform technical SEO activities, such as preventing search engines from indexing certain pages or setting up canonical tags (which specify the main version of a page).
In addition, this website optimization tool offers advanced features for experienced users, such as:
Special Pages: To set templates for 404 error pages and internal search pages
Breadcrumbs tab: To see what your breadcrumb navigation looks like (a trail of text links that shows users how they got to where they are)
Date Archives: To decide how your website will treat date archives and what they will look like
Best use
Yoast SEO is the best for on-page and content optimization for WordPress websites.
What we like
Yoast SEO automatically adds structured data (additional information that helps Google understand your pages) to your website. This improves your chances of getting rich snippets (also called rich results) like the one below.
An example of a rich snippet showing the rating, number of reviews, price, free shipping, and returns for “The New Samsung Galaxy S23 Ultra 5G” from T-Mobile
This is important because rich snippets help you take up more space in search results and attract more visitors.
Prices
Yoast SEO has a free version for basic SEO tasks. Paid plans start at $99 per year.