He may indeed have a lot of authority, but you have yours too. That's why today he will have to listen to you, because in the end, who is in charge more: him or you?!
What a question, right?! Don't worry, you don't have to answer me, it was just a joke to get into the mood about how difficult it is to talk about AUTHORITY .
Authority
Authority is a type of power, perhaps the most interesting, whatsapp philippines number as it is the power that legitimately emanates from a person or institution, due to their knowledge and prestige, arousing a natural compliance. It is like a seal of quality, the person or institution that has recognized authority in a particular subject will become a reference for those seeking guidance.
Authority does not come from power, but from competence, prestige and knowledge about a specific topic or area. In a scenario of freedom of choice, as is generally the case with Internet browsing, all those who have a doubt or a problem will seek the opinion of the person they trust most for reference.
That is why Authority is synonymous with reference, like your boss for example, he always knows what he says and what he does. It is not the power that gives him authority, it is the authority that gives him power. He does not need to command because everyone follows and willingly accepts his commands, they recognize him as the person with the most knowledge and wisdom and they turn to him every time they need to clarify a doubt about a subject. That is what is expected of someone who is an authority!
SEO Authority
Now let's talk about the fantastic world of SEO, the adventure of positioning , the universe of making ourselves found, optimizing everything to get into the same frequency as optimized search engine engineering. And guess what? AUTHORITY is a positioning metric.
As much as we are respectful of the Royal Spanish Academy, we must confess that we are interested in the SEO definition of this concept. In this language, AUTHORITY means: this site is trustworthy and knows what it is talking about.
The user has a need and starts searching on the Internet. Since the search engine's priority is the user experience, it will prioritize the pages that are best positioned in its Authority metric. And why would the search engine do this? Because Authority metrics inspire confidence in relation to navigation. The message that the user will implicitly receive will be: this site or page will guide, advise, explain, assist, support, enrich, perfect and will give fullness to your search without causing you any prejudice. This is the step prior to a click.