The benefits of email marketing strategies
Posted: Sun Jan 19, 2025 9:16 am
Today, it is impossible to talk about mailing and not think about email marketing, since the strategy of engagement and contact via email is an important pillar of digital, as it allows you to nurture leads and have continuous contact with your customer base.
In this scenario, it is easy to understand that mailing has brought its concept to a modern and more efficient strategy for broad communication.
Furthermore, technology also helps to enhance the quality of this contact using mailings , thanks to marketing automation tools . This software helps to create standard emails apparel company database that will be sent to lists, but with a level of quality that brings some benefits, such as:
standardization of messages;
less chance of being categorized as spam ;
automated triggering for predefined mailings;
sending emails to lists of different segments.
support for developing more eye-catching layouts for emails;
possibility of scheduling shots, ensuring lead nurturing flows .
Speaking of which, check out the video on our channel about this strategy:
Contact acquisition sources for mailing
The registration data from a sale to a customer in the store, or from a new registration in e-commerce can make up the mailing list . In addition, it is also possible to build a mailing list from scratch, creating contact acquisition channels in virtual and physical stores, as well as on social networks .
The lead is then asked if they want to receive exclusive content from the company, and they can refuse without creating a barrier to future business. It is essential that these new contacts are aware that they are joining the company's mailing list , and they must also have the option to unsubscribe if they no longer wish to receive the content sent.
The effectiveness of a mailing, therefore, depends on the level of engagement that recipients have with the messages, otherwise, the emails will not be opened and the work will be wasted.
This lack of interest can have two main origins: the offers do not make sense to the recipient, which indicates poor targeting , or the content is not interesting and eye-catching, so the work that needs to be better developed.
The necessary engagement with the mailing list is then built by emails that provide relevant information to the lead , such as offers, discounts and enriching content. In addition, the writing of this message needs to be personal , but not invasive, and also captivating enough to deliver the main objective of the contact.
Since we're talking about content, let's see what digital content creators do?
In this scenario, it is easy to understand that mailing has brought its concept to a modern and more efficient strategy for broad communication.
Furthermore, technology also helps to enhance the quality of this contact using mailings , thanks to marketing automation tools . This software helps to create standard emails apparel company database that will be sent to lists, but with a level of quality that brings some benefits, such as:
standardization of messages;
less chance of being categorized as spam ;
automated triggering for predefined mailings;
sending emails to lists of different segments.
support for developing more eye-catching layouts for emails;
possibility of scheduling shots, ensuring lead nurturing flows .
Speaking of which, check out the video on our channel about this strategy:
Contact acquisition sources for mailing
The registration data from a sale to a customer in the store, or from a new registration in e-commerce can make up the mailing list . In addition, it is also possible to build a mailing list from scratch, creating contact acquisition channels in virtual and physical stores, as well as on social networks .
The lead is then asked if they want to receive exclusive content from the company, and they can refuse without creating a barrier to future business. It is essential that these new contacts are aware that they are joining the company's mailing list , and they must also have the option to unsubscribe if they no longer wish to receive the content sent.
The effectiveness of a mailing, therefore, depends on the level of engagement that recipients have with the messages, otherwise, the emails will not be opened and the work will be wasted.
This lack of interest can have two main origins: the offers do not make sense to the recipient, which indicates poor targeting , or the content is not interesting and eye-catching, so the work that needs to be better developed.
The necessary engagement with the mailing list is then built by emails that provide relevant information to the lead , such as offers, discounts and enriching content. In addition, the writing of this message needs to be personal , but not invasive, and also captivating enough to deliver the main objective of the contact.
Since we're talking about content, let's see what digital content creators do?