Informational. They allow you to find the information
Posted: Sun Jan 19, 2025 9:03 am
With the correct use of queries, many visitors will visit your resource, and, in most cases, become your clients. If the words are chosen incorrectly, then the advertising costs will be useless. Key words - what is it These are the most relevant queries that potential visitors enter to search for products or services related to your website. By optimizing for keywords, the resource is ranked higher in search results, which increases its visibility and traffic. To choose the right keywords for a website, you need to consider the type of resource. More details below.
Types of key queries Based on user intentions, the following queries are distinguished: Informational. They allow you to find the information you are interested in. For example, "what is SEO promotion". Navigational. Used tunisia phone number list to search for specific websites. For example, "private bank". Transactional. Reflects the desire to perform a certain action, such as ordering, registering or downloading. For example, "SMM cost". The priority of query types depends on the purpose of the site. For online stores, transactional keywords and navigational queries are most important. While for business card sites, informational ones are a priority.
And for content projects, the sequence is as follows: informational, navigational, transactional. TOP 9 tools for selecting keywords To correctly select search queries for the site, we recommend using special tools. Let's take a closer look at those services that significantly simplify this task. Google Ads Keyword Planner It helps to research and select queries for advertising campaigns in Google Ads. The tool shows search volumes, cost per click and competitiveness of keywords. It also allows you to create query groups and optimize ads. The main disadvantage of this service is that the keywords it suggests may be too general, as they are intended for use in contextual advertising within the Google Ads platform.
Types of key queries Based on user intentions, the following queries are distinguished: Informational. They allow you to find the information you are interested in. For example, "what is SEO promotion". Navigational. Used tunisia phone number list to search for specific websites. For example, "private bank". Transactional. Reflects the desire to perform a certain action, such as ordering, registering or downloading. For example, "SMM cost". The priority of query types depends on the purpose of the site. For online stores, transactional keywords and navigational queries are most important. While for business card sites, informational ones are a priority.
And for content projects, the sequence is as follows: informational, navigational, transactional. TOP 9 tools for selecting keywords To correctly select search queries for the site, we recommend using special tools. Let's take a closer look at those services that significantly simplify this task. Google Ads Keyword Planner It helps to research and select queries for advertising campaigns in Google Ads. The tool shows search volumes, cost per click and competitiveness of keywords. It also allows you to create query groups and optimize ads. The main disadvantage of this service is that the keywords it suggests may be too general, as they are intended for use in contextual advertising within the Google Ads platform.