According to ARIR forecasts, the online
Posted: Sun Jan 19, 2025 8:31 am
The retail media market volume in 2024 will grow by 58% and reach 437 billion rubles compared to 2023. This was reported by the co-chairman of the Association for the Development of Interactive Advertising (ARID) committee on E-Retail Media Andrey Volkov and the CEO of the IT company Easy Commers Sergey Abramov,transmitsAdindex.
segment will increase iran telegram from 163.5 billion rubles to 285 billion rubles in 2024, and the offline market will grow by a third and amount to 152 billion rubles. In 2025, the volume of the online segment will increase by 45%, to 413 billion rubles compared to the current year, the association claims.
In addition, the growth dynamics of e-commerce in 2025 will fall to 27% (in 2023 it was 31%). Experts explained the decline in the indicator by the gradual saturation of the market and the transition "from the stage of rapid growth to the stage of maturity."
The pace of development of the retail media market is determined by several trends for the next year, according to ARIR. Among them are the growth of e-commerce as a sales channel in terms of total turnover (experts predict dynamics of over 30%), the development of other marketplaces, in addition to Ozon and Wildberries, the main online retailers, and the growth in the number of service platforms that help automate or aggregate advertising launches.
segment will increase iran telegram from 163.5 billion rubles to 285 billion rubles in 2024, and the offline market will grow by a third and amount to 152 billion rubles. In 2025, the volume of the online segment will increase by 45%, to 413 billion rubles compared to the current year, the association claims.
In addition, the growth dynamics of e-commerce in 2025 will fall to 27% (in 2023 it was 31%). Experts explained the decline in the indicator by the gradual saturation of the market and the transition "from the stage of rapid growth to the stage of maturity."
The pace of development of the retail media market is determined by several trends for the next year, according to ARIR. Among them are the growth of e-commerce as a sales channel in terms of total turnover (experts predict dynamics of over 30%), the development of other marketplaces, in addition to Ozon and Wildberries, the main online retailers, and the growth in the number of service platforms that help automate or aggregate advertising launches.