Labelium Play will offer comprehensive digital marketing solutions with a focus on Audio, Video and Connected Television at an international level.
By Alberto Gonzalez
Marketing4eCommerce Editor
SIf consumption of digital audiovisual content soared in 2020 due to restrictions and lockdowns caused by COVID-19, this year the trend will only accelerate. In this context, the international digital marketing consultancy Labelium has announced the launch of Labelium Play, a new business unit specialising in an area that is gaining more and more weight within the sector and with which it will respond to the needs of an expanding and constantly changing digital ecosystem.
Labelium Play will offer a network of offers, services and digital iran business email database programs at an international level to help brands successfully adapt to a channel that has experienced exponential growth in recent months and in which innovation is essential. A task in which the consultancy has been fully committed, offering new strategies, formats, media and technologies that help connect with the consumer and differentiate themselves from the competition.
Labelium Play's headquarters will be located in Spain, from where it will serve all of the group's offices, spread across 15 countries around the world. It will offer comprehensive digital marketing solutions with a focus on Audio, Video and Connected Television at an international level, from consulting and strategic planning to advanced data measurement, advising clients from different sectors such as banking, telephony or cosmetics, which already include Bankia, Sephora, Pepephone or Bioderma.