What is the marketing goal for the current year?
Posted: Sun Jan 19, 2025 8:19 am
Looking to the past is still one of the best tactics for projecting the future. Therefore, analyzing metrics such as return on investment (ROI), customer acquisition cost (CAC) and conversion rates is essential to understand the strength of these applications.
This ultimately makes management more efficient and makes marketing budget planning more reliable. Therefore, it is only fair to plan the marketing calculation based on the results obtained in the analysis of the previous year.
Furthermore, the above references help us to have an idea of the expenditure base, and the potential return that each investment can generate . This is important to find out how much should be spent on the new marketing strategy .
On the other hand, if the company has never had a similar iran phone number resource expense, the best way to obtain this information is through quotes. Search for suppliers and request value proposals. Another way to understand the necessary investment is to do benchmarking, as we mentioned at the beginning of the article.
Understand that this will not give you an exact value, but it is a good start. This way, decisions will be guided by the guidance of this research, and not by hypothetical references. There is nothing stopping you from checking buffet prices before even defining the menu or the number of participants for the event, for example.
A company's goals can change from one year to the next. With that, the scope of the marketing strategy also changes, which certainly impacts the budget needed to achieve the new goals in the new context.
Imagine that company X was founded in January 2015 and, during its first three years of existence, focused its marketing strategy on building its name in the market, gaining visibility and winning new customers.
Three years later, the company has grown and is now recognized in the market, but suffers from high cancellation rates, since the main reasons for customer complaints are poor service and the fact that the service does not generate the expected results.
The scenario has changed and in this new context the company needs to change its marketing strategy to become profitable. Next year, the company may choose to reduce its investment in marketing to invest in the customer service and success team.
This ultimately makes management more efficient and makes marketing budget planning more reliable. Therefore, it is only fair to plan the marketing calculation based on the results obtained in the analysis of the previous year.
Furthermore, the above references help us to have an idea of the expenditure base, and the potential return that each investment can generate . This is important to find out how much should be spent on the new marketing strategy .
On the other hand, if the company has never had a similar iran phone number resource expense, the best way to obtain this information is through quotes. Search for suppliers and request value proposals. Another way to understand the necessary investment is to do benchmarking, as we mentioned at the beginning of the article.
Understand that this will not give you an exact value, but it is a good start. This way, decisions will be guided by the guidance of this research, and not by hypothetical references. There is nothing stopping you from checking buffet prices before even defining the menu or the number of participants for the event, for example.
A company's goals can change from one year to the next. With that, the scope of the marketing strategy also changes, which certainly impacts the budget needed to achieve the new goals in the new context.
Imagine that company X was founded in January 2015 and, during its first three years of existence, focused its marketing strategy on building its name in the market, gaining visibility and winning new customers.
Three years later, the company has grown and is now recognized in the market, but suffers from high cancellation rates, since the main reasons for customer complaints are poor service and the fact that the service does not generate the expected results.
The scenario has changed and in this new context the company needs to change its marketing strategy to become profitable. Next year, the company may choose to reduce its investment in marketing to invest in the customer service and success team.