The service covers the following tasks:
Posted: Sun Jan 19, 2025 7:15 am
ESP – a service for sending electronic messages, a classic understanding of a system that deals with sending mass and trigger marketing mailings.
Email transport is a service that is built into systems such as CX, CRM at the code level and does not have its own external interface as such, but, as a rule, it is tailored for working with large databases and has many ready-made methods for integration.
CDP is a platform that combines the functionality of omnichannel interaction with the client (a strategy of using multiple channels for business communication with the client), processing and storing data from sources such as mailings and a website, and using this data as triggers.
Unisender
Unisender can be considered a starting point and a australia whatsapp number data service that is most often found among large Russian companies as a tool for working with email newsletters.
An interesting feature of this service is that in addition to the classic and fairly highly developed functionality of ESP, it is actively developing the direction of embedded email transport for CRM and CX systems, thereby organizing a single-window system for sales and support for enterprise clients.
Sending mass mailings.
Personalization.
Sending triggered mailings.
Development of a block editor for letters (according to the latest data, even with AI ).
API for integration with CRM and CX systems.
Stop list creation functionality.
Contact merging functionality.
The disadvantages of the service include:
It is impossible to send mailings via foreign channels such as Whatsapp or *Facebook.
Lack of ability to work with SMS and Push notifications.
There is no possibility to download the generated letter template to PDF.
The service's strongest point is its powerful Email editor, which provides the ability to create personalized templates.
Email transport is a service that is built into systems such as CX, CRM at the code level and does not have its own external interface as such, but, as a rule, it is tailored for working with large databases and has many ready-made methods for integration.
CDP is a platform that combines the functionality of omnichannel interaction with the client (a strategy of using multiple channels for business communication with the client), processing and storing data from sources such as mailings and a website, and using this data as triggers.
Unisender
Unisender can be considered a starting point and a australia whatsapp number data service that is most often found among large Russian companies as a tool for working with email newsletters.
An interesting feature of this service is that in addition to the classic and fairly highly developed functionality of ESP, it is actively developing the direction of embedded email transport for CRM and CX systems, thereby organizing a single-window system for sales and support for enterprise clients.
Sending mass mailings.
Personalization.
Sending triggered mailings.
Development of a block editor for letters (according to the latest data, even with AI ).
API for integration with CRM and CX systems.
Stop list creation functionality.
Contact merging functionality.
The disadvantages of the service include:
It is impossible to send mailings via foreign channels such as Whatsapp or *Facebook.
Lack of ability to work with SMS and Push notifications.
There is no possibility to download the generated letter template to PDF.
The service's strongest point is its powerful Email editor, which provides the ability to create personalized templates.