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A buyer persona is a semi-fictitious representation of a company's ideal customer

Posted: Sun Jan 19, 2025 7:06 am
by anglehimu
Based on real data from current customers. A buyer persona profile contains demographic data, behavior patterns, motivations, and goals. Buyer personas are of fundamental importance: they are used to understand the characteristics of the target audience and, consequently, to propose targeted and personalized content, capable of responding to specific problems and needs.

But what are the ways to spread the right content to the right target? Here are some tools made available by technology.


Newsletter
It is mistakenly believed that email marketing is obsolete. But this is not the case: emails are still invaluable tools for making your products or services known to the public. In fact, according to HubSpot, 91% of consumers bahamas email list check their email inbox every day. The secret to creating a successful email marketing campaign is very simple: you must not indiscriminately send the same email to multiple people, but you must send the right email to the right person. Only in this way will your newsletters achieve the desired result.

To verify the effectiveness of an Email marketing campaign, you need to rely on tools and instruments that can clearly and precisely track the path of emails. HubSpot, for example, allows you to know not only if an email has been opened, but also if the recipient has clicked on any links. In this way, you will have the certainty that the user has not only opened the email, but has also viewed the message contained in it.



Social media
Social media is a powerful tool for those who want to distribute the right content to the right audience. Lately, in fact, the settings made available by social media to target the audience have become much more precise and sophisticated.

Facebook : Facebook gives you the ability to filter by gender, relationship status, age, location, interests, and more. With these options, you simply need to create the post and select the characteristics of the target audience you want to direct the post to.