This is not the first time that YouTube has tried to fight TikTok: in October 2019, we learned that the video social network was interested in acquiring Firework, a micro-video app that allows you to share videos of up to 30 seconds in length , which inevitably reminds us of TikTok. However, everything indicates that Google has not managed to close the deal with the California-based app.
In fact, it is not new for YouTube to develop its own version of hong kong business email database some hyper-popular feature from another platform: just over a year ago, the social video network integrated YouTube Stories, its own version of ephemeral content that includes augmented reality filters.
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Now, considering its massive user base of over 2 billion monthly users, as well as its music licensing deals, creating YouTube Shorts, its own version of TikTok, isn't such a far-fetched option.