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This article was co-authored by Michelle Gifford and Michael Stelzner. For more information about Michelle, scroll to "Additional Notes on this Episode" at the end of this article.
Why should marketers use Instagram to generate leads?
With over 2 billion monthly active users, Instagram provides a significant opportunity for businesses to connect with potential customers. However, compared to social platforms like Facebook and LinkedIn, many marketers struggle to effectively use the platform to attract potential customers.