Ranking in product search

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Ranking in products is based on the same principles as in regular search results - the quality of the resource is important. It is necessary to pay attention to technical optimization and work out usability. Here are the fundamental requirements:

The site should load in 2-3 seconds and display correctly on mobile.
Its structure should be logical and understandable.
Information about the range of products and prices must be reliable.
We recommend adding filters to the extensive catalog for quick search.
You will find detailed recommendations on website optimization in these articles:

Basic principles of internal website optimization

How to Conduct a Website SEO Audit Yourself

What Should Be the Loading Speed ​​of a Website [and How to Increase It]

How to Audit a Page with PageSpeed ​​Insights and Speed ​​It Up

How to Conduct a Usability Audit Yourself

33 On-Page Ways to Increase Online Store Conversion [Checklist]

It is important to optimize product cards, because conversions directly depend on them. They are generated automatically in the search itself. Yandex does not report how this happens, and it is impossible to oman phone number material influence the display of characteristics. But from cards in search results, users will go to your site and get to the pages of your store. Whether a potential client will make an order or leave depends on how correctly the card is designed. To "convert" a visitor into a buyer, the page must contain all the necessary information:

Title : Detailed, indicating brand, model and key characteristics.
Product Search in Yandex: What is it and how to get there

Image . Place high-quality photos on the left side of the screen. Show the product from all sides. You can implement a magnifying glass function so that buyers can see small details in the picture.
Product Search in Yandex: What is it and how to get there

Characteristics and description . Provide detailed and useful information for visitors, such as composition, benefits of use, operating instructions, how it differs from analogues, etc.