There are numerous tools on the web that allow you to monitor the user's behavior once they have landed on the site. These tools are extremely valuable for CRO, as they highlight which elements of the site visitors focus on the most and which ones are the most neglected . Knowing the user's behavior allows you to intervene in a targeted way on each individual aspect, in order to improve web usability and push the visitor to follow the path you want. Let's look at some of these tools in detail.
Smartlook : Smartlook is a completely free tool that allows you to record the screen of australia email list your visitors . You will have the possibility to view all the movements that are made on your site, in order to understand which are the most used paths by users.
Hotjar : This tool allows you to create heat maps of three types:
- Click and Tap Heatmaps: show where users click (on computers and laptops) or tap on tablets and smartphones;
- Move Heatmaps: Show where users move the mouse on the screen;
- Scroll Heatmaps: Show where users scroll.
hotjar
(Source: Hotjar )
VWO : It is one of the many tools for A/B testing that can be found online. The mechanism is simple: two different versions of your site are created in order to verify which of the two performs better in terms of conversion rate.
Google Analytics : Google Analytics can also be used to monitor user behavior when they visit your site , obtaining valuable information on the actions to be taken to improve usability and increase conversions. Through Google Analytics, for example, it is possible to view the path taken by users, which pages they access and which pages they exit most often.