By Dalí Veliz
Marketing4eCommerce Editor
ANDIn March, International Women's Day is celebrated to commemorate women's struggle for gender equality. Although the day designated for this is March 8 , throughout the month the importance of women in our society is highlighted. Thus, it is common to see awareness campaigns or support initiatives on the fight against gender inequality. We ourselves have published a report in which Spanish female executives in the digital sector tell us their vision of the unfair situation they face every day.
It is a day when many companies usually run campaigns, both to support this fight and to promote their brand. However, these campaigns are not always successful and if they are not handled appropriately greece business email database they can unleash a great controversy... and cause serious damage to the brand. This has been the case of a recent tweet by the fast food company, Burger King.
A thread of tweets that stayed on the first one… and clearly controversial
https://twitter.com/BurgerKingUK/status ... 8596745223
Burger King's UK account kicked off International Women's Day by posting a thread, where the initial thread says "Women belong in the kitchen." This was followed by the idea of their campaign, about inequality in the culinary profession where only 20% of chefs are women. Something they seek to help solve with a new initiative called HER (Helping Restaurants Equal).