Gain trust with your sender name

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If you are still working on a coordinated visual identity, you can consider these nice tips: Create a color scheme using complementary colors . You can generate these using a tool called Coolors (free). From there, you can derive a specific set of colors to use for individual elements such as headers, CTAs, and text. Choose a maximum of two fonts that work well together (more on this later) and use them in all your emails.


One for your headlines and one for your main body brazil telegram data text and CTAs. Don’t overcomplicate your template. Make sure it’s simple, aesthetically pleasing, and recognizable. Find inspiration online for the best newsletter examples and other sites. The company logo Adding your company logo can obviously help you stand out from all the other senders that recipients will see in their inboxes. Typically, in an email template, you add your logo at the top of the message – in the center or left corner.


Some email marketers also like to put their logo in the footer, right above the disclaimer section and unsubscribe links. You may also have noticed that in some email clients, the logo appears next to the sender's name , as in the image below: email logo design This feature is not fully supported by all email providers, but some of the more popular ones have already started using it. In order to display the logo in email applications like Gmail, your domain must be hosted by G Suite, while if you are using an external service (such as an email marketing software like GetResponse ), you will need to ensure that the domain is authenticated with a custom DKIM.