In business models in which the physical channel has a significant weight, which makes the whole process much more demanding. Thus, Marinella Anglano highlighted the need to capture offline data: “The most important thing is to know how to correctly identify a user of our restaurants, how many times they go, etc… for this we decided to use a loyalty program, so that when the user goes to a restaurant they are identified with a QR code in our app, which allows us to identify them accurately .” To get the user to use the app frequently, they enhanced its functionalities, with added value services for them.
Juan also highlighted the importance of loyalty cards when it comes to identifying offline customers: “more than 80% of our operations are done with the loyalty card, which allows us to track the entire user ghana business email database experience . Everything the customer does with the loyalty card allows them to earn points, engaging the customer… and adding points for us .” In addition, the Game card has allowed them to create an entire ecosystem of partner companies with which to carry out campaigns and discounts for customers, which results in their loyalty… and in collecting more data.
MariPaz highlighted the exceptional nature of her case, which includes the management of two brands that share clients, such as Kiwoko and Tiendanimal: "We handle all online advertising activity from a single adserver, avoiding duplications in conversion, and knowing how the user interacts with each of the brands."