Google Reveals Main Trends of the Sales Season

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Autumn and early winter are the period of sales surge, the so-called high season. RuNet users behave in a special way at this time. Google analysts have identified statistics that will help to understand the behavior and interests of people during the period of active purchases. And online stores will be able to increase their sales with the help of this data.



Demand factors
The period of increased demand begins at senegal company email list the end of the holidays, when potential consumers return to everyday life and make various purchases. The increase in demand intensity at this time is influenced by many factors, the main ones being:

end of holidays;
new school year;
presentations of new products in the field of electronics;
release of new clothing collections;
sales season, Black Friday;
New Year holidays.
Each event triggers a surge in consumer activity, providing a good opportunity for sellers to sell a large number of goods and services.

The analytical data conducted by Google Russia in 2018 can help you understand how to attract more customers.

Back to school
The school season has already begun, so we will not pay too much attention to this period, but will only name a couple of key figures related to search queries. Thus, from July to October 2019, the number of Google queries on school topics increased to 3 million, with 30% related to September 1. The most common queries contained mentions of "September 1", "knowledge day", "clothes for September 1". It is especially curious that for every one query related to preparing a boy for school, there were 60 queries related to girls.