There are several types of agency agreements:
Posted: Sun Jan 19, 2025 6:29 am
Based on these questions, the following KPI groups can be derived:
By reach: views, impressions, reach, frequency of impressions/contacts.
By traffic: visitors, sessions, clicks, new/unique visitors.
By advertising channel: CTR, CPC, CPM, average ad position.
By engagement (behavioral): bounces, viewing depth, time on site, scrolling.
By target actions:
Macroconversions – orders, calls, somalia company email list applications (and other actions) and conversion to them. CPA and CR.
Microconversions are actions that precede macroconversion. Filling out a form, clicking a button, going to contacts.
Financial: ROI, DRR, turnover, profit, etc.
By time : LTV, Churn rate, retention rate, etc.
We will tell you more about all the indicators in the following articles, but for now you just need to understand that a competent assessment of marketing effectiveness is not always available to the customer and, in order not to be deceived, before starting cooperation with the agency, you should approve with the specialists a list of indicators that will allow you to determine the success of the work at each stage.
Work under contract
Everything is quite simple here. It is necessary to find out whether the contract is signed at all. The contract is important, since it is a legal guarantee of the work being performed and in case of non-performance it assumes the payment of compensation in the form of a part of the funds paid.
monthly subscription fee;
hourly pay;
long-term contracts (from 3 months to a year).
The most convenient option for both parties is a monthly payment at a fixed rate. Also, if there is a contract, you, as the customer, make a payment or part of the payment only after receiving the report and completing the approved work.
Conclusion
Choosing an internet marketing agency is a responsible matter and it should start with asking the right questions and assessing the information received, on the basis of which a decision is made. The relationship between you and the studio should be transparent and open. The contractor should give you a clear understanding of how your online presence will contribute to business development.
However, it would be unnecessary to conduct hours-long interrogations and demand the utmost detailing of all the nuances before starting work. You, as a customer, simply need to get a meaningful idea of the process of working on the project and what results to expect in the near future.
Rest assured that when choosing a responsible and professional contractor, all costs will be justified, and you will definitely get new clients and new opportunities for developing your business
By reach: views, impressions, reach, frequency of impressions/contacts.
By traffic: visitors, sessions, clicks, new/unique visitors.
By advertising channel: CTR, CPC, CPM, average ad position.
By engagement (behavioral): bounces, viewing depth, time on site, scrolling.
By target actions:
Macroconversions – orders, calls, somalia company email list applications (and other actions) and conversion to them. CPA and CR.
Microconversions are actions that precede macroconversion. Filling out a form, clicking a button, going to contacts.
Financial: ROI, DRR, turnover, profit, etc.
By time : LTV, Churn rate, retention rate, etc.
We will tell you more about all the indicators in the following articles, but for now you just need to understand that a competent assessment of marketing effectiveness is not always available to the customer and, in order not to be deceived, before starting cooperation with the agency, you should approve with the specialists a list of indicators that will allow you to determine the success of the work at each stage.
Work under contract
Everything is quite simple here. It is necessary to find out whether the contract is signed at all. The contract is important, since it is a legal guarantee of the work being performed and in case of non-performance it assumes the payment of compensation in the form of a part of the funds paid.
monthly subscription fee;
hourly pay;
long-term contracts (from 3 months to a year).
The most convenient option for both parties is a monthly payment at a fixed rate. Also, if there is a contract, you, as the customer, make a payment or part of the payment only after receiving the report and completing the approved work.
Conclusion
Choosing an internet marketing agency is a responsible matter and it should start with asking the right questions and assessing the information received, on the basis of which a decision is made. The relationship between you and the studio should be transparent and open. The contractor should give you a clear understanding of how your online presence will contribute to business development.
However, it would be unnecessary to conduct hours-long interrogations and demand the utmost detailing of all the nuances before starting work. You, as a customer, simply need to get a meaningful idea of the process of working on the project and what results to expect in the near future.
Rest assured that when choosing a responsible and professional contractor, all costs will be justified, and you will definitely get new clients and new opportunities for developing your business