Hello friends of @RockContent, the year is coming to an end but we do not stop writing and telling everything that content marketing has to offer for all lovers of the digital world. Today we are going to talk about the advertising rates that Facebook has, how it works, how much advertising costs and what types of advertising exist. We will also delve into what will happen in 2018 in terms of the prices that our great friend Facebook will manage.
Facebook offers a wide range of possibilities for your brand to grow and reach a much larger community . You can create ads for your page in general or you can do it for specific content that you want to give strength to or rather boost so that more people see it.
Define it and promote it
The most common way to buy ads on Facebook is through one whatsapp number in philippines of the strongest and most used tools of this social network: the ad manager, where you can find different advertising options. It is no mystery to anyone that brands today need an eye-catching and differentiating profile on Facebook, so in the following table, we will show you the options that the channel currently offers.
As you can see in the tables above, Facebook handles different types of advertising, so before choosing one, ask yourself what you want to achieve with it and see if the advertising contributes to your brand objectives. After this analysis, you can calmly make the decision to give your brand the extra it needs.
Pattern formats
The world changes, people change, consumption patterns change as well, and that is why formats must change.
The already established formats and the new ones created by Facebook open up many avenues for you to diversify your content and reach your audience in a different and creative way.
We recommend short and eye-catching texts, an excellent description of your campaign, a selective and strategic approach and, above all, good content. Remember that without the latter, no approach is worth anything, since entertaining and engaging content is the key to everything.
Each and every one of these new formats gives you the chance to tell a story the way you want, and each and every one of them will help you improve the performance of your page on the social network. To do this, we recommend that you be very careful and detailed with the segmentation you make, since a good choice of objectives and definition of the public will make your campaign have a greater or lesser performance within the allocation of advertising.