ROI in the Digital Age: Tools to Improve It
Posted: Sun Jan 19, 2025 6:17 am
The advent of web technologies has made it possible to accurately calculate every return on investment on projects or campaigns undertaken by a company. There are numerous tools that can increase profits, but one in particular guarantees the best gain: email marketing.
ROI, return on investment , is one of the most widely used balance sheet indicators in the world of finance, but not only that: in addition to being calculated to understand the possible increase in profits that occurred following an investment in shares or instruments within a company, in fact, it is also used, thanks to its versatility, to test the results of marketing operations.
ROI is an index that measures the effectiveness of an investment from a quantitative point of view: a positive return on investment is equivalent to a profit, which is calculated to obtain an economic overview of the income and expenses that a company faces in a given period. Based on the results obtained, investments related to a campaign will be reduced or increased accordingly.
ROI 2.0
ROI is of fundamental importance for companies, as it allows you to evaluate every choice, avoiding failures. It is particularly useful in the world of web marketing, because it allows you to select the digital channels that can generate aruba email list greater profits: you will have the opportunity to invest your resources in the means that increase earnings the most.
Web marketing expert Chris Kyriacou says there are four digital channels that allow you to get a greater return on investment :
Mobile Marketing
Social media
Responsive websites
Email marketing
ROI in the Digital Age
How to Increase Your Earnings at Zero Cost
Let's focus on the last channel mentioned, email marketing . It is the most underrated channel, as it is often associated with spam ; let's dispel this false myth with some data provided by Slikich, an important consulting firm. Users are happy to receive emails from the brands they prefer, feeling part of a community that reflects their identity: 70% of consumers , in fact, open the emails they receive. Here are other data that can help you understand the importance of this channel:
ROI, return on investment , is one of the most widely used balance sheet indicators in the world of finance, but not only that: in addition to being calculated to understand the possible increase in profits that occurred following an investment in shares or instruments within a company, in fact, it is also used, thanks to its versatility, to test the results of marketing operations.
ROI is an index that measures the effectiveness of an investment from a quantitative point of view: a positive return on investment is equivalent to a profit, which is calculated to obtain an economic overview of the income and expenses that a company faces in a given period. Based on the results obtained, investments related to a campaign will be reduced or increased accordingly.
ROI 2.0
ROI is of fundamental importance for companies, as it allows you to evaluate every choice, avoiding failures. It is particularly useful in the world of web marketing, because it allows you to select the digital channels that can generate aruba email list greater profits: you will have the opportunity to invest your resources in the means that increase earnings the most.
Web marketing expert Chris Kyriacou says there are four digital channels that allow you to get a greater return on investment :
Mobile Marketing
Social media
Responsive websites
Email marketing
ROI in the Digital Age
How to Increase Your Earnings at Zero Cost
Let's focus on the last channel mentioned, email marketing . It is the most underrated channel, as it is often associated with spam ; let's dispel this false myth with some data provided by Slikich, an important consulting firm. Users are happy to receive emails from the brands they prefer, feeling part of a community that reflects their identity: 70% of consumers , in fact, open the emails they receive. Here are other data that can help you understand the importance of this channel: