The internet, social networks and mobile applications have changed the consumer profile — now, it is the consumer who determines the rules at the time of purchase, thus the public influences and actively participates in companies' strategies.
When browsing the web, consumers have more means of communicating with brands. Therefore, a simple negative comment on social media can have global repercussions.
Furthermore, new media have enabled influencers to become ghana phone number resource opinion leaders, capable of persuading consumers when making a purchase — something that was previously only possible for celebrities.
While we’re on the subject of influencers, how about learning more about the subject? Watch the video below!
This power acquired by consumers can become a nightmare for companies that are unable to adapt to the current consumption model. However, smart organizations that know how to align their strategies with the new market reality have been gaining more and more space.
How the internet and social media influence decision-making
During The Social Media Revolution report , it was reported that social media has a great influence on purchasing decisions .
Among those surveyed, 53% recommend products in their Twitter posts and 90% of consumers trust recommendations from others.
Another survey, carried out by CNDL/SPC Brasil , concluded that 97% of internet users look for information online before purchasing in physical stores.
Here are some more interesting facts about consumer purchasing behavior in the digital age:
the proportion of Brazilians who made purchases or payments via smartphone increased from 85% to 91%;
88% say they are satisfied or very satisfied with the mobile shopping experience;
70% make purchases via WhatsApp , 40% via Facebook and 39% via Instagram.