How Is Your Email Open Rate Calculated?

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This is the challenge businesses face daily: how to increase email open rate amidst the digital bombardment people experience daily. Especially in the B2B arena, where decision-makers juggle myriad responsibilities, getting your email not just seen but opened requires strategic finesse.

This guide delves into tested strategies that not only capture attention but also resonate with the reader. As we navigate the complexities of email marketing, you’ll discover the key ingredients that compel recipients to click open rather than delete.

What Is an Email Open Rate?
Put simply, an email open rate is the percentage of recipients who open the email you’ve sent. Think of it as your email’s first impression. Before analyzing conversions or click-through rates, you need to understand who’s reading what you’re sending. And that’s where the email open rate shines.

For revenue teams, this metric is foundational. In outbound and inbound lead generation, getting your foot in the door is the initial challenge. If your emails are being opened at a high rate, your outreach is on point; you’re capturing attention. On the flip side, a lagging open rate might suggest that your subject lines need tweaking or your segmentation requires refinement.

To find your open rate, simply divide the number of individuals who opened an email by the total number of emails successfully delivered (not just sent, as some might bounce back), then multiply by 100.

For instance, if you send an email to 100 subscribers and 25 of them open it, your open rate for that email is 25%.

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What’s the Average Email Open Rate?
For email marketing in general, the average open rate among all industries is 21.33%, according to an extensive benchmark study by MailChimp. While this statistic encompasses a wide array of email types, it’s important to note that MailChimp is, by design, an inbound marketing platform.

Counterintuitive as this might seem, outbound emails, also known as sales or cold emails — with an average open rate of 23.9% — often outrank inbound efforts in terms of reach.

As you build out your lead generation strategies, compare cameroon cell phone number database and contrast your open rates for both inbound and outbound marketing. You may find the insights helpful when determining budget and resource allocation.

What Causes Low Email Open Rate?
Dipping email open rates often raise alarms, and understandably so. These dwindling figures can stem from a range of issues — be it the siren call of unoptimized subject lines, the misalignment of send times with recipient activity, or the unfortunate descent of emails into the oblivion of the spam folder. Further complicating the scene are inaccurate lead lists and a lack of personal touch in the emails. But worry not; recognizing these obstacles is the first step. Solutions await in the next segment, where we unravel strategies to elevate those numbers and reclaim recipient attention.

How to Increase Your Email Open Rate: 15 Surefire Solutions
1. Make Lead List Hygiene A Top Priority
Whether outbound or inbound, the quality of your lead list is paramount. For outbound strategies, where the initial outreach is unsolicited, having a well-researched and relevant list ensures your efforts aren’t invasive or spammy. You’re reaching out to potential leads who, even if unaware of your brand, might have an inherent interest in your offering. On the inbound side, organically accumulating genuinely interested subscribers lays the foundation for sustained engagement.

However, regardless of your approach, one cardinal rule remains: resist the lure of buying lists. While it might promise quick scalability, it jeopardizes deliverability, potentially ensnaring your emails in the spam net. A nurtured, high-quality list, cultivated over time or through trusted databases, remains the gold standard for genuine engagement and fruitful conversions.