Yandex advertising subscription terms:
Posted: Sun Jan 19, 2025 6:04 am
In the case where promotion is carried out by obtaining coverage, you pay for a fixed number of impressions in the feed.
A specific advertising campaign on Yandex.Zen can be inexpensive, but its implementation requires an initial minimum contribution to the site, which is about 30 thousand rubles. The setup is simple, but there are few targetings and the results are not very predictable. Therefore, we would not recommend using paid promotion in Zen right away. To begin with, it makes sense to master the site, evaluate the audience's response to free publications and only if there is one, invest additional funds for development.
Comprehensive promotion in Yandex services
Yandex recently introduced a new service – russia company email list an advertising subscription. When using it, there is no need to understand the specifics of advertising on different services, since the subscription allows for comprehensive promotion of an organization’s card from a single interface for a fixed amount of money.
For this method of promotion, you need to fill out the organization profile in Yandex.Directory and determine the budget of the advertising campaign. Yandex will manage rates, search for target audience, create an ad and select sites for publication without your participation.
In this case, ads will be shown on:
on all Yandex services;
in the search sorcerers;
in the Yandex Advertising Network (YAN), by displaying ads with images.
At the same time, people interested in the ad from all sites will first go to your organization's card in Yandex.Maps.
The audience for displaying advertising is selected as follows:
By geolocation. Ads are shown to users who are close to the location of the organization, as well as to users searching for goods or services in a given location.
By interests. Yandex selects users whose interests are similar to the interests of existing clients.
Information about the method of interaction with the organization card is also taken into account: calls, route planning, clicking on CTA buttons, etc.
the organization profile is presented in Yandex.Directory;
An advertising account has been registered in the Yandex.Clients service – an interface for managing advertising campaigns from the Directory.
An advertising account is created automatically in your Yandex.Directory profile when you click the "Connect" button
monthly budget – not less than 7200 rubles. The exact cost depends on the company's niche, location, forecast of target visitors and actions;
Subscription duration is 3 months, six months or a year.
Keep in mind that an advertising subscription is not the best solution for those who can independently control company settings, create and test ads, and set up targeting. Yandex's algorithms for automatic advertising settings are currently less effective than the work of a specialist in this area.
A specific advertising campaign on Yandex.Zen can be inexpensive, but its implementation requires an initial minimum contribution to the site, which is about 30 thousand rubles. The setup is simple, but there are few targetings and the results are not very predictable. Therefore, we would not recommend using paid promotion in Zen right away. To begin with, it makes sense to master the site, evaluate the audience's response to free publications and only if there is one, invest additional funds for development.
Comprehensive promotion in Yandex services
Yandex recently introduced a new service – russia company email list an advertising subscription. When using it, there is no need to understand the specifics of advertising on different services, since the subscription allows for comprehensive promotion of an organization’s card from a single interface for a fixed amount of money.
For this method of promotion, you need to fill out the organization profile in Yandex.Directory and determine the budget of the advertising campaign. Yandex will manage rates, search for target audience, create an ad and select sites for publication without your participation.
In this case, ads will be shown on:
on all Yandex services;
in the search sorcerers;
in the Yandex Advertising Network (YAN), by displaying ads with images.
At the same time, people interested in the ad from all sites will first go to your organization's card in Yandex.Maps.
The audience for displaying advertising is selected as follows:
By geolocation. Ads are shown to users who are close to the location of the organization, as well as to users searching for goods or services in a given location.
By interests. Yandex selects users whose interests are similar to the interests of existing clients.
Information about the method of interaction with the organization card is also taken into account: calls, route planning, clicking on CTA buttons, etc.
the organization profile is presented in Yandex.Directory;
An advertising account has been registered in the Yandex.Clients service – an interface for managing advertising campaigns from the Directory.
An advertising account is created automatically in your Yandex.Directory profile when you click the "Connect" button
monthly budget – not less than 7200 rubles. The exact cost depends on the company's niche, location, forecast of target visitors and actions;
Subscription duration is 3 months, six months or a year.
Keep in mind that an advertising subscription is not the best solution for those who can independently control company settings, create and test ads, and set up targeting. Yandex's algorithms for automatic advertising settings are currently less effective than the work of a specialist in this area.