The first is to make the add to Wishlist call to action more prominent.
Posted: Sun Jan 19, 2025 5:57 am
If a product has a high price tag or a customer's path to purchase is long, a business may need many micro conversions before a macro conversion occurs. For example, when selling expensive software, offering a free trial, watching an educational video, or downloading a trial brings visitors closer to becoming potential customers. How to Optimize Micro Conversions what is micro conversion But it is important to understand that not every microconversion has an impact on macroconversion. For example, the owner of an online store has set the task of increasing the number of orders placed.
And to do this, he tests two options: The second option is to motivate users to use the "Snooze for Later" feature. Obviously, each micro-conversion will have a different impact on the end goal. While the first option will belarus phone number list help users return to the site, the second option may, on the contrary, distract them from making a purchase. Therefore, when developing an optimization strategy, it is very important to set testing goals that are as close as possible to the main goal of your business.
Let's look at two scenarios in which optimizing micro-conversions that are not directly related to macro-conversions may be ineffective and even counterproductive. 1. Macro conversion is not taken into account Website owners often make the mistake of focusing solely on intermediate metrics without understanding their impact on the main goal. And they waste time and resources. Let's imagine that the owner of an online store is trying to increase the number of transitions from the main page to the product catalog. And for this purpose, he makes the menu on the home page more visible.
And to do this, he tests two options: The second option is to motivate users to use the "Snooze for Later" feature. Obviously, each micro-conversion will have a different impact on the end goal. While the first option will belarus phone number list help users return to the site, the second option may, on the contrary, distract them from making a purchase. Therefore, when developing an optimization strategy, it is very important to set testing goals that are as close as possible to the main goal of your business.
Let's look at two scenarios in which optimizing micro-conversions that are not directly related to macro-conversions may be ineffective and even counterproductive. 1. Macro conversion is not taken into account Website owners often make the mistake of focusing solely on intermediate metrics without understanding their impact on the main goal. And they waste time and resources. Let's imagine that the owner of an online store is trying to increase the number of transitions from the main page to the product catalog. And for this purpose, he makes the menu on the home page more visible.