Here's how Facebook's new dynamic streaming ads work
Posted: Sun Jan 19, 2025 5:53 am
By Dalí Veliz
Marketing4eCommerce Editor
LStreaming services have gained huge popularity in recent years, with platforms such as Netflix, Prime Video and HBO becoming regulars in conversations about series and films. An expansion of the streaming content sector that has accelerated since the beginning of the pandemic, and for which Facebook has prepared a specific solution.
These are called dynamic ads, which allow you to upload a complete catalog of products and then distribute them to the public according to their particular interest. This technology is not new to the digital finland business email database ecosystem, as companies like Google and Facebook have been using it for years. However, this past April 5, Mark Zuckerberg's company announced that it will give a new approach to this type of ads .
Facebook launches dynamic ads for streaming services
According to the statement, Facebook will enable dynamic ads for streaming services , allowing these platforms to upload their entire content catalog to its advertising platform and thus reach a more specific audience.
This reach is built based on the interests shown by users on both Facebook and Instagram, from pages or groups followed, as well as shared posts that may be related to the series or movies within the catalog of the streaming platforms that opt for this ad format, or even if they are related to the participating actors.
Marketing4eCommerce Editor
LStreaming services have gained huge popularity in recent years, with platforms such as Netflix, Prime Video and HBO becoming regulars in conversations about series and films. An expansion of the streaming content sector that has accelerated since the beginning of the pandemic, and for which Facebook has prepared a specific solution.
These are called dynamic ads, which allow you to upload a complete catalog of products and then distribute them to the public according to their particular interest. This technology is not new to the digital finland business email database ecosystem, as companies like Google and Facebook have been using it for years. However, this past April 5, Mark Zuckerberg's company announced that it will give a new approach to this type of ads .
Facebook launches dynamic ads for streaming services
According to the statement, Facebook will enable dynamic ads for streaming services , allowing these platforms to upload their entire content catalog to its advertising platform and thus reach a more specific audience.
This reach is built based on the interests shown by users on both Facebook and Instagram, from pages or groups followed, as well as shared posts that may be related to the series or movies within the catalog of the streaming platforms that opt for this ad format, or even if they are related to the participating actors.