Where is the region selection now?

[jakariabd@]

When collecting a semantic core for SEO, you can often focus on general statistics for Russia, especially for information sites. But when promoting a local business and setting up contextual advertising, the region where ads are displayed is important. If you sell bicycles in Rostov, then you are interested in the frequency of requests in this city.

In the old interface, in the drop-down menu "All regions" you can select a region, district and individual city.

Yandex Wordstat: A Complete Guide to Using the Service

In the new interface, to select a namibia phone number material region, click on the “All regions” box:

Yandex Wordstat: A Complete Guide to Using the Service

and select the desired one in the pop-up window:

Yandex Wordstat: A Complete Guide to Using the Service

Data by region
To find out how popular your topic is in different regions, go to the "Regions" section. The "All" tab shows general statistics. The other two show a breakdown by region and city.

Yandex Wordstat: A Complete Guide to Using the Service

In addition to the number of requests, the table contains two percentage indicators: "share of all requests" and "interest index". The latter indicator corresponds to "Regional popularity" in the old interface:

Yandex Wordstat: A Complete Guide to Using the Service

An interest index of less than 100% indicates that the query is less popular in this location. More than 100% indicates increased user interest in this query.

This section is of interest to businessmen opening a startup or expanding an existing business.

Trends and seasonality: where to look for search history
In the old interface, you could view changes in demand for different periods by activating the “Request history” checkbox:

Yandex Wordstat: A Complete Guide to Using the Service

In the new interface, the “Dynamics” section is responsible for this:

Yandex Wordstat: A Complete Guide to Using the Service

You can group statistics by days, months or weeks, as well as by devices and regions:

Yandex Wordstat: A Complete Guide to Using the Service

The data in this section is available since 2018, the period can be selected:

Yandex Wordstat: A Complete Guide to Using the Service

The graph shows the periods in which there is an increase in requests. Below the graph is a table with data by month.

Yandex Wordstat: A Complete Guide to Using the Service

You can estimate how demand is changing and compare it with the previous year. The table contains two types of indicators.

Number of queries (corresponds to the absolute value in the old interface) - how many times people entered the query in the selected month.
Share of all queries (corresponds to the relative value in the old interface) - the ratio of the number of queries to all queries entered in the corresponding month. This value can be used to draw a conclusion about the popularity of the product.
Information from the "Dynamics" section will help prepare the site for periods of high demand, assess the popularity of products in one category relative to each other, and the dynamics of demand for a product or service over several years.