2.
The use of gender-neutral pronouns is a growing trend and one that is gaining increasing acceptance in both written and spoken language. When relevant, using “they” as a singular pronoun can help to avoid making assumptions about someone’s gender and make content relatable to a broader audience.
3. Rethink Your Ideal Reader Persona
When developing your buyer personas, take the path less travelled. Ditch following only the traditional criteria, like demographics. Start tapping into the nature of your ideal customer instead. Consider their emotional responses, their background, past experiences, and hobbies. By taking the time to understand your customer on a list of iceland consumer email deeper level, you’ll be able to develop more targeted and effective marketing campaigns that resonate with them personally. Additionally, you’ll be better equipped to anticipate their needs and address any pain points they may have. As a result, you’ll be able to build stronger relationships with your customers and turn them into lifelong fans of your brand.
4. Be Mindful of Your Unconscious Bias
We all have biases that we are not even aware of. If left unchecked, unconscious bias can lead to discrimination, even in written content.