Widespread editorial power, or the ability uk number for whatsapp to speak publicly about a brand through all the technological evolution, has made an evolution of UGC marketing possible .
Today, everyone can use the web to share opinions , for better or for worse. It is no longer limited to chatting at the bar down the street, but it is possible to publish one's thoughts on the social channels to which one is subscribed. In addition to political and sociological thoughts, the web and social networks have filled up with content that talks about various companies.