Email marketing
Posted: Sun Jan 19, 2025 5:34 am
Once you have defined points for contact conversion within your website, you need to nurture these leads with content that is interesting to them. ActiveCampaign's email marketing functionality will help you do this in a practical and personalized way.
Creating layouts
This platform function provides a wide variety of ready-made templates that you can use, but it also allows you to adapt them according to your preferences, allowing you to insert images, CTAs, videos and even links to social networks .
As a unique feature of this feature, you can also set france phone number resource up emails with conditional content, which adapts according to the lead 's information . For example, if you have an e-commerce site, you can use this feature to personalize a part of the email based on the lead 's preferences . If the lead is male, you can set it up so that products targeted at that gender appear.
A/B Testing
The tool also offers an A/B testing function so you can evaluate which email performs best. In this test, you can evaluate different email subjects (up to 5 different models), different senders, and test different content based on lead information .
It is worth remembering that when performing an A/B test we must choose only one variable to analyze, in order to be able to analyze the performance of the test.
Predictive shipping
Another difference with ActiveCampaign in sending email marketing is the possibility of predictive sending, in which the tool sends the email at the time with the greatest chance of being opened by each lead , based on the engagement history of each contact.
This way, you can optimize engagement in your campaigns without having to worry about which is the best way to send the email, the tool does it for you.
Automation flows
When it comes to automating processes, workflows are the main functions for optimizing time on repetitive tasks . Flows help you perform actions with your leads based on their behavior. Whether it’s sending an email, adding a tag , sending to an integration, or even creating a notification for your sales team.
With ActiveCampaign's flow builder, you can program several of these actions or use the tool's ready-made flow templates. There are more than 500 types of flows that you can apply to your marketing strategy.
Furthermore, a major advantage that implementing ActiveCampaign will bring to your company is the possibility of performing A/B tests within automations. With an action that divides leads equally between options (A and B), you can create different lead paths , changing the waiting time between one email and another, subject or content of the email and analyze which one had better results.
Creating layouts
This platform function provides a wide variety of ready-made templates that you can use, but it also allows you to adapt them according to your preferences, allowing you to insert images, CTAs, videos and even links to social networks .
As a unique feature of this feature, you can also set france phone number resource up emails with conditional content, which adapts according to the lead 's information . For example, if you have an e-commerce site, you can use this feature to personalize a part of the email based on the lead 's preferences . If the lead is male, you can set it up so that products targeted at that gender appear.
A/B Testing
The tool also offers an A/B testing function so you can evaluate which email performs best. In this test, you can evaluate different email subjects (up to 5 different models), different senders, and test different content based on lead information .
It is worth remembering that when performing an A/B test we must choose only one variable to analyze, in order to be able to analyze the performance of the test.
Predictive shipping
Another difference with ActiveCampaign in sending email marketing is the possibility of predictive sending, in which the tool sends the email at the time with the greatest chance of being opened by each lead , based on the engagement history of each contact.
This way, you can optimize engagement in your campaigns without having to worry about which is the best way to send the email, the tool does it for you.
Automation flows
When it comes to automating processes, workflows are the main functions for optimizing time on repetitive tasks . Flows help you perform actions with your leads based on their behavior. Whether it’s sending an email, adding a tag , sending to an integration, or even creating a notification for your sales team.
With ActiveCampaign's flow builder, you can program several of these actions or use the tool's ready-made flow templates. There are more than 500 types of flows that you can apply to your marketing strategy.
Furthermore, a major advantage that implementing ActiveCampaign will bring to your company is the possibility of performing A/B tests within automations. With an action that divides leads equally between options (A and B), you can create different lead paths , changing the waiting time between one email and another, subject or content of the email and analyze which one had better results.