Page 1 of 1

Instagram to launch branded content marketplace and new revenue-generating tools for influencers

Posted: Sun Jan 19, 2025 5:14 am
by Abdur14
By Susana Galeano
LATAM Content Coordinator
TWe all know at least one big influencer on Instagram: those prominent users whose millions of followers consume their content daily and who earn huge profits from it. However, the big social network is also home to influencers who, despite having a smaller number of followers , have a good reach and, above all, a great engagement with their community . To help them monetize their creations, Instagram will launch a branded content marketplace and other tools that will help them generate more profits... and stay on its platform longer.


In a live chat on the social network , Mark Zuckerberg, CEO of Facebook and Adam Mosseri, director of Instagram, announced a series of new features that the great visual social network is working on , and dominican republic business email database whose objective is to help creators earn more money with their content, an approach towards that “creative middle class” that it seeks to expand and promote on the platform.



Designer shops on Instagram
One of the first new features to be announced will be Creator Shops, an extension of Instagram's existing shopping features .