Why is there now an emphasis on strengthening corporate and regional collaboration?

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Unfortunately, many multinationals tell us that the relationship between corporate and regional is strained, both within and between divisions. Until now, their regional strategies have been forced to use a direct copy of the corporate belgium phone number resource strategy in terms of communications and processes. This leads to both internal lack of alignment (inefficient use of resources, wasted time and frustration) and external lack of alignment (disjointed messaging, time to market and further frustration).

SiriusDecisions therefore set out as the main message of the event how to promote inter-organizational collaboration and integration among multinational companies, which is becoming increasingly complex as the global business environment continues to change, and introduced six keynote speeches.

In addition, action items were provided to each department to promote collaboration between the three departments of "Sales, Marketing, and Product." In this report, we will mainly divide the outline into two categories and introduce what we learned from the meeting.

This time's theme message

"As a new generation of organizations and workers evolve to operate in a highly visible and connected global business environment, we need to rethink how corporations and regions interact."

"Corporate and regional entities are expected to work together to address common challenges (i.e. growth) by leveraging their shared strengths, rather than being trapped by their differences."

I. Regional Marketing