In the coming months , Instagram will begin testing a new artificial intelligence tool called visual search, which allows users to use any photo to search for similar items in stores. Searches will be possible both in photos in the app and in photos from users' cameras, similar to what Google Photos allows through its Lens feature . This feature will begin to be tested on Instagram in the United States in the coming months and is expected to be extended to other markets.
Facebook has introduced yet another feature to boost sales on its platforms: personalized store ad solutions, which “ deliver experiences based on users’ shopping preferences.” According to the social network, businesses cambodia business email database are looking to offer seamless and relevant shopping experiences, factors in which the social network will help, for example, by sending consumers where they are most likely to make a purchase based on their previous behavior, such as a curated collection from a Facebook Store or the website.
“In the future, we will explore new ways to help brands further personalize their store ads by providing special offers or promotions to select consumers,” a feature that builds on existing tools like Custom Audiences in Shopping and product tags that allow businesses to send consumers to their store from an ad.